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GasBuddy News Article

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Japan's yen offensive may give Toyota an edge over Hyundai

Reuters -- When Toyota Motor Corp (7203.T) President Akio Toyoda visited northern Japan in July last year and announced a $24 million engine plant expansion, some analysts saw it as evidence of a flawed strategy that put patriotism above profitability.

At the time, Toyota was struggling to rebuild its supply base after the March 2011 earthquake and tsunami and the yen was climbing toward a post-war record high against the dollar.

But the Miyagi Taiwa plant began assembling engines for the small hybrid Aqua, exported as the Prius C, this month with a welcome wind at Toyota's back: a weakening yen and a government-in-waiting determined to drive it lower.


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Submitted Dec 27, 2012 By: Mudsprings
Category: Daily News Article Discussions > Topics Add to favorite topics  
Author Topic: Japan's yen offensive may give Toyota an edge over Hyundai Back to Topics
REPLIES (newest first) Post a Reply
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DanMtz
Champion Author Oakland

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Message Posted: Dec 28, 2012 12:03:10 PM

No problem. We can devalue our currency with the best of 'em.
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ExplorerWA
Champion Author Washington

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Message Posted: Dec 27, 2012 11:59:30 PM

Buy American.
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ss70
Champion Author Detroit

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Message Posted: Dec 27, 2012 11:32:02 AM

Time for US to slap duties on Jap products ..
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tankumo
All-Star Author Vancouver

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Message Posted: Dec 27, 2012 11:20:12 AM

JApan will devalue its currency, that's a good move, they really need it. But their population is shrinking fast, they will extinct.

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Straitliner
Champion Author Illinois

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Message Posted: Dec 27, 2012 8:48:52 AM

Toyota is JUNK and so is Hyundai.
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peabeax55
All-Star Author Atlanta

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Message Posted: Dec 27, 2012 8:48:12 AM

If the current political climate or economic climate is not
what you want, just wait 5 minutes, it will change.
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LilRedWagonIN
Champion Author Indiana

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Message Posted: Dec 27, 2012 7:45:08 AM

China manipulates its currency, why not Japan and Korea?
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HorizonChaser
Champion Author Montgomery

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Message Posted: Dec 27, 2012 7:08:12 AM

This will be interesting to watch.
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JamesCalvin
Champion Author Lancaster

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Message Posted: Dec 27, 2012 7:03:35 AM

You never know, do ya?
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daytonabiker
Champion Author Florida

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Message Posted: Dec 27, 2012 6:59:57 AM

Toyota made in Tacoma Washington are just like any other american manufacturer,you roll the dice on them when you buy them
you never see a toyota made in Tacoma in the middle east,they are all made in japan and are indestructable
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quasar502
Champion Author Lansing

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Message Posted: Dec 27, 2012 5:14:06 AM

Exchange rates are a very big deal for import prices.
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bruin19MD
Champion Author Maryland

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Message Posted: Dec 27, 2012 5:12:00 AM

good article
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mabrams184
Champion Author Lexington

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Message Posted: Dec 27, 2012 4:54:10 AM

Go Toyota!
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OHMS
Champion Author Orange County

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Message Posted: Dec 27, 2012 4:23:31 AM

interesting perspective
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WaWanderer
Champion Author Washington

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Message Posted: Dec 27, 2012 3:49:57 AM

Dollar trading must be bigger than oil trading.
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mazdaboy
Champion Author Portland

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Message Posted: Dec 27, 2012 3:28:26 AM

Wonder if any of the savings will get passed on to the customers.
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carloco75
Champion Author Richmond

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Message Posted: Dec 27, 2012 3:02:12 AM

wow..I had no idea...
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Ahking
Champion Author Orange County

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Message Posted: Dec 27, 2012 2:53:01 AM

Will there be a new round of currency devaluations?
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Tigercat88
Champion Author North Carolina

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Message Posted: Dec 27, 2012 1:57:42 AM

Toyota is only interested in Profits.
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UseLessGasFolks
Champion Author Iowa

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Message Posted: Dec 27, 2012 1:47:02 AM


Then maybe a new Prius will come down in price.
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vulcan96
Champion Author Ohio

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Message Posted: Dec 27, 2012 1:45:28 AM

buy American----- would that be a Honda built in oHIO ?
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agoodman4ever
Champion Author Dallas

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Message Posted: Dec 27, 2012 1:39:46 AM

Ithink so too
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sprocketsplines
Champion Author Washington

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Message Posted: Dec 27, 2012 1:38:43 AM

Car buyers consider pricing as only one of many factors in their purchase of a vehicle. So its probably not a good idea to have product marketing depend solely on favorable currency exchange rates.
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myambro
Champion Author Sacramento

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Message Posted: Dec 27, 2012 1:28:41 AM

Ok.
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ricebike
Champion Author New Jersey

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Message Posted: Dec 27, 2012 1:24:08 AM

yup
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Beau2140
Champion Author New York

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Message Posted: Dec 27, 2012 1:18:26 AM

Competition is always good.
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ldiggy
Champion Author Wilmington

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Message Posted: Dec 27, 2012 1:16:36 AM

Good for them. I'd rather buy AMERICAN!!!
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gasmack
Champion Author Ventura

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Message Posted: Dec 27, 2012 1:16:07 AM

Interesting....Toyota needs all the help it can get right now.
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btex49
Champion Author Austin

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Message Posted: Dec 27, 2012 1:14:02 AM

Does Toyota need that kind of edge over Hyundai?
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Vette1967
Champion Author Albany

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Message Posted: Dec 27, 2012 1:12:30 AM

Can't blame him for wanting to help out his country.
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KnoxGasPriceSpy
Champion Author Knoxville

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Message Posted: Dec 27, 2012 1:12:19 AM

obama has killed our dollar anyway...
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granitestater
Champion Author New Hampshire

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Message Posted: Dec 27, 2012 1:11:40 AM

Good luck with that...
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rd2000
Champion Author Florida

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Message Posted: Dec 27, 2012 1:11:38 AM

good for them
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Mowerman08
Champion Author Milwaukee

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Message Posted: Dec 27, 2012 1:10:56 AM

Competition is good for the consumer!
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TheThorn
Champion Author South Carolina

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Message Posted: Dec 27, 2012 1:10:15 AM

imagine that, a company/manufacturer/(union???naaaah) putting the welfare of the country above their profit.
looks like it will turn out to be good strategy albeit slightly less profitable.
hope they succeed
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ItsMorph
Champion Author Grand Rapids

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Message Posted: Dec 27, 2012 1:09:29 AM

That's not real good on the government's part. With finite resources one might think.....something else would be a good idea....
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DirtDauber
Champion Author San Antonio

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Message Posted: Dec 27, 2012 1:08:34 AM

Toyota already has the edge.
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Thomtec
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Message Posted: Dec 27, 2012 1:03:18 AM

Ok
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Happytalk
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Message Posted: Dec 27, 2012 1:01:53 AM

Buy American
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TBONE3
Champion Author Pennsylvania

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Message Posted: Dec 27, 2012 1:00:39 AM

Guess Toyota could use an edge right now.
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VikingWoman
Champion Author Washington

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Message Posted: Dec 27, 2012 12:56:59 AM

Seems like a lot of trouble for Toyota lately.
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pepinoNC
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Message Posted: Dec 27, 2012 12:56:39 AM

Buy American.
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Z51Corvette
Champion Author Austin

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Message Posted: Dec 27, 2012 12:56:39 AM

Is this the surge before the end... Markets are collapsing. Thats a boat load of money!
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bills299
Champion Author Atlanta

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Message Posted: Dec 27, 2012 12:55:32 AM

Really?
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TxMtb
Champion Author Ohio

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Message Posted: Dec 27, 2012 12:52:29 AM

Good for them, hopefully can get back on track.
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must87searcher
Champion Author Maryland

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Message Posted: Dec 27, 2012 12:48:58 AM

There is always competition in the market.
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Rooster922
Champion Author Wilmington

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Message Posted: Dec 27, 2012 12:48:55 AM

Really
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comprof
Champion Author Houston

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Message Posted: Dec 27, 2012 12:48:33 AM

Happy New Year!
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OGW
Champion Author London

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Message Posted: Dec 27, 2012 12:45:07 AM

It is what it is!
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Bildawg
Champion Author Ohio

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Message Posted: Dec 27, 2012 12:43:07 AM

OMG!!!! Did toyota buy gasbuddy?
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