Cadillac's New Boss: We're Going To Build A $250,000 Super-Caddy Someday
Cadillac’s new president, Johann deNysschen, envisions a $250,000 ultra-luxury car in the brand’s showroom one day, a prospect that seems hard to fathom for a carmaker still struggling to find its footing among European rivals in the $40,000-$50,000 price range.
But deNysschen, the former president of Audi and Infiniti, says with time, it can happen.
“It’s too early today for a $250,000 Cadillac, but in 15 years it won’t be,” he said in an interview at the Los Angeles Auto Show. “We have to earn our worth.”
In his first three months in Cadillac’s top job, deNysschen has already made some big moves: a plan to relocate the brand’s headquarters to New York and a new naming strategy for its model lineup, similar to the letters and numbers used by European luxury brands. At the L.A. show,...
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Submitted Nov 20, 2014 By: